MY PITCH IS GOOD by Yves Curtat. Chairman and Founder of Retail Reload. In this exclusive interview, Yves explains the performance that his RFID solution with AI brings to Retail.
Today’s digital world is constantly evolving. Search engines such as Google play a central role in the way we access information.
However, few people are aware of the decisive criterion that underpins the ranking of search results: the concept of YMYL, or “Your Money or Your Life“.
Why is this concept so crucial in search engine ranking guidelines?
The answer lies in the nature of the content on these subjects themselves and their potential impact on users’ lives.
YMYL covers a wide range of subjects. They are all characterised by their ability to significantly influence the health, financial security or well-being of individuals.
Areas such as health, personal finance, investments, child safety and many others fall into this category. So it’s clear that we’re talking about anything that has the power to change lives.
Whether it’s medical advice to treat an illness, financial advice to save for retirement, or guidelines to keep children safe online.
The reason is simple: the credibility and reliability of online content are essential to guarantee the safety of users.
Let’s imagine for a moment that someone is looking for information on potentially dangerous medical treatment, or dubious financial advice.
If the search results provide incorrect, unverified or misleading information, the consequences could be devastating.
Not only would this compromise the user’s health or financial security, but it could also destroy the image of the company or service.
Obviously, their confidence in the online platforms for the offer concerned will be shaken. Ignoring the importance of YMYL is tantamount to gambling with the public’s trust.
The search engines, aware of this responsibility, have understood this.
They have incorporated the YMYL criterion into their ranking guidelines.
This means that when evaluating and classifying web pages, particular attention is paid to the quality, reliability and relevance of the content proposed by YMYL.
For the company, the marketing team and the online content creators, this underlines the vital importance of treating YMYL topics as accurately as possible.
Therefore, it is imperative to seek out reliable sources, rely on solid evidence and offer fair and responsible expert advice.
This is not just for the sake of complying with search engine ranking guidelines, but above all for the protection and well-being of the users who rely on this information to make important decisions..
As you can see, YMYL is not just an obscure acronym in the digital landscape, but a fundamental principle that guarantees quality.
It ensures the reliability and security of online content for everyone.
By understanding and respecting YMYL, search engines and content creators can help build an online environment where valuable information is verified.
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Search engines play a central role in the way we access information. Few people are aware of the decisive criterion in the ranking of search results: the concept of YMYL, or "Your Money or Your Life".
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