MY PITCH IS GOOD by Yves Curtat. Chairman and Founder of Retail Reload. In this exclusive interview, Yves explains the performance that his RFID solution with AI brings to Retail.
In an organisation, the dynamics and interaction between the co-founders, the technical team and the sales teams are essential.
It is important to demonstrate the overall strengths and flexibilities of the company.
Indeed, each group brings unique skills and different perspectives.
As a result, a synergy is created that, if sufficiently powerful, will enable the company to innovate, solve complex challenges and succeed in the marketplace.
The co-founders embody the company’s vision and strategy.
But they also bring a deep understanding of the market and define the strategy to conquer it with the help of the stakeholders.
In this way, customer needs and this strategic direction guide the company’s actions.
They provide a clear roadmap and long-term objectives.
Of course, discussion is free and decisions can be challenged bottom-up.
This allows us to listen to innovative ideas and make adjustments based on data and feedback from the teams..
Developers play a crucial role in making this vision a reality.
The value architecture, the robustness of the asset, is the cornerstone of success.
Their technical expertise (hard-skills) enables them to transform ideas into tangible products and services.
Soft-skills ensure resilience in the face of failure, and creativity can involve mad-skills that can be developed by neuroatypical employees.
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Their understanding of the latest technological trends, best practice and expertise ensure that the value proposition is both innovative and robust.
They work closely with the co-founders to turn the vision into reality. In addition, close collaboration with the product and sales teams is crucial in translating business requirements into technical functionalities.
Their agility also enables them to adapt to shifts and evolutions based on user feedback whispered in the ears of the sales team.
As you can see, the sales team completes this dynamic by acting as the vital link between the company and its customers.
Their in-depth knowledge of the market and the competition helps them to position products and services strategically. The marketing approach ensures a strong aesthetic and pitch.
This is because they are the first to gather customer feedback, which feeds directly into the iteration and continuous improvement process.
After all, sales are the lifeblood of the business. So their sales and marketing efforts are guided by an understanding of the benefits and functionalities.
These are implemented by the developers, as well as by the overall vision defined by the co-founders and the Board.
This translates into the way in which a flagship service or product can be developed and launched.
The co-founders have identified an unmet need in the market. They defined an ambitious vision to meet it.
As a result, the developers have worked closely with them to design or adapt a technically sound solution (MVP or Features).
As, they still remain responsive and agile in integrating new features and adjustments in the form of iterations.
The sales teams have carried out in-depth research to understand the needs of potential customers. What’s more, this is done in a very fluid way, on an ongoing basis, because trust is built up over time.
Pain points identified by customers are relevant data. Using this information to refine the value proposition and sales strategies.
The result of all this painstaking collaboration between the teams is an innovative product that is constantly evolving and changing.
It must quickly capture the market’s attention.
With the teams aligned in the same virtuous dynamic, we can react quickly to customer feedback.
New functionalities and improvements with updates ensure a coherent value architecture on the market and its competition.
Sales efficiency and the ability to listen to the needs of our sales teams ensure the loyalty of existing customers and the capture of new ones.
At GOWeeZ, We help companies in their strategic development linked to their innovation. Go-to-market and technical development are areas of expertise that you bring to our teams.
Would you like us to help you with a strategic innovation project, AI-based architecture development or fundraising?
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In an organisation, the dynamics and interaction between the co-founders, the technical team and the sales teams are essential. It's important to demonstrate the company's overall strengths and flexibilities. We're talking here about unique skills and different perspectives.
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